Improving Sales Promotion Of A Beverage Company In Nigeria (Case: Seven-Up Bottling Company Nigeria Plc)
ABSTRACT
Promotion campaign is probably the most important aspect of the four
marketing-mix elements Price, Place, Product and Promotion— that are
used to solve companies’ problems and gain competitive advantage if well
implemented.
This important element of marketing-mix involves personal selling,
advertisement, sales promotion and public relations. Meanwhile, the ultimate
objectives of promotion are to create awareness, provide information about
goods and services, and differentiate a product from others.
Furthermore, contemporary marketing calls for more than developing a good,
product or service; it also entails pricing it adequately and making it available
to the target customers at the right time.
This research work laid emphasis on different sales promotion tools used in
marketing consumer products to help Seven-Up Bottling Company gain
competitive advantage. In addition, it draws new sales promotion plan for
Seven-Up Bottling Company to achieve her set objectives.
Keywords
Marketing, sales, promotion, product, beverage, industries, Nigeria,Click Here to Access Full Copy of This Project/Thesis
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