By Mark Steve
Keyword Research as we all know is an important aspect of Search Engine Optimization. You would be aware of how happy businesses might be when they find a huge list of keywords which offers them enhanced opportunities to grow their business by targeting them. If better keyword research is done, then there are greater chances that you will come across some easiest keywords which could be of immense help to grow your business online.
But the confusing part for businesses is more about which of the keyword they should select first and which keyword should they opt to give second most priority. Especially if you are running a business website, then you might be publishing a maximum of one to two blogs a month. This means not all the keyword that has been researched could be included within these two blog posts. The only solution would be to ‘prioritize’. You will be able to give more priority for certain keywords that would be more suitable for your business.
Let’s take a closer look on the 4 most important steps that can be followed for analyzing the keywords that you come up with before deciding which of the keywords you would like to pursue with.
Better Organizing of Keywords is Essential
You should not think of using keyword research and analysis altogether and randomly giving keywords as an input in to the tools and analyzing them is not at all desirable. This is where the relevance of organizing of keywords comes in to effect. It is always desirable to make use of a spreadsheet using which the keywords could be placed in a single column. The next step should be to get the data regarding the search volumes that each and every keyword receives and this data could be obtained by simply copy and pasting the keyword in to tools such as Keyword Planner.
Analyze your Budget
How far you would be able to invest in keyword research is one thing that you will have to consider before even taking a look at the keywords. It is preferable to get some realistic terms which can get a steady traffic rather than choosing highly competitive terms for which your website might not receive traffic at all. With the budget you have, you will have to get a person who can write quality content and another SEO expert who could do the promotion. You will have to think benefits on a long term and think of investing the budget by dividing it in to six portions rather than investing heavily in the beginning and then reducing the investment if you do not get the desired results. You can also get hold of the content and promotion yourself or someone within your team and understand the time you might require as consistency is very essential. You should also have a clear understanding of your expectations. For example, how much you wish to rank so as to be successful or the amount of traffic that is required according to the resources you would have spent for marketing as well as SEO. It is not good to expect some big results within a small budget. If you are thinking of such big results with the minimum budget you have, then it is good to rethink on the budget and available manpower or you should reduce your expectations.
Understand the level of competition for each Keyword
This is among the most important aspects during keyword research. You should understand the level of competition for each of the keyword. Thus you will be able to know how difficult it would be to rank in the top 3 listings for a specific keyword in Google. You should create a column on spreadsheet and assign a competition value manually for each of those keywords. This can be performed through either General categories namely easy, relatively easy, average, hard, very hard etc or specific numbers such as from a scale of 1-5 or 1-10 in which the highest numbers defines tougher competition and lower numbers defines less competition for the keyword. Another way would be to check the performance of a keyword and its competition by making use of tools that are capable of measuring the competition by checking automatically.
Have a basic understanding of Mathematics
Scores would tell how the keywords have to be prioritized. A few aspects have to be taken in to consideration while choosing the keywords. The keywords should be the one with lesser competition and a lot of traffic has to be expected especially if the ranking of your website goes higher. Similarly the keyword should not have a competition that exceeds your budget and such kind of keywords should be given less priority. Atleast a minimum amount of traffic is also expected. The more the priority score is, the more you should consider those keywords.
Conclusion
Thus you could see the above mentioned steps can go a long way in getting the best results for your business through keyword research and analysis. Ensure the keyword analysis that you make are always right and take the steps forward based on the keyword analysis.
Mark Steve is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for Virginia based ecommerce Development Company, your search ends here. Get custom, eCommerce, dynamic, responsive web designing, seo services in Virginia and many more at Janbask Digital Design.
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