Skip to main content

Improving Sales Promotion Of A Beverage Company In Nigeria (Case: Seven-Up Bottling Company Nigeria Plc)

ABSTRACT 

Promotion campaign is probably the most important aspect of the four marketing-mix elements Price, Place, Product and Promotion— that are used to solve companies’ problems and gain competitive advantage if well implemented. 


This important element of marketing-mix involves personal selling, advertisement, sales promotion and public relations. Meanwhile, the ultimate objectives of promotion are to create awareness, provide information about goods and services, and differentiate a product from others. 

Furthermore, contemporary marketing calls for more than developing a good, product or service; it also entails pricing it adequately and making it available to the target customers at the right time. 

This research work laid emphasis on different sales promotion tools used in marketing consumer products to help Seven-Up Bottling Company gain competitive advantage. In addition, it draws new sales promotion plan for Seven-Up Bottling Company to achieve her set objectives. 

Keywords

Marketing, sales, promotion, product, beverage, industries, Nigeria,


Click Here to Access Full Copy of This Project/Thesis







Comments

Popular posts from this blog

Naughty Nicki Minaj sends fans into a frenzy as she teases a glimpse of her bare breasts under sheer top in VERY racy selfie

  She's no stranger to raunchy displays.

What do you know about "Rihanna" and why she is trending on twitter today?

Rihanna is a Barbadian singer, actress, fashion designer, businesswoman, and philanthropist. She is known for her versatile music, which ranges from Caribbean-inspired dancehall to R&B and pop. She has won nine Grammy Awards, 12 Billboard Music Awards, and 22 American Music Awards. Rihanna is also a successful businesswoman. She is the founder of the Fenty Beauty cosmetics line and the Fenty Skin skincare line. She is also the co-owner of the Savage x Fenty lingerie line. Rihanna is trending on Twitter today because she promoted her Fenty Beauty brand during the Super Bowl halftime show. She also posted a photo of herself on Instagram with her baby bump, which has sparked a lot of excitement among her fans. Here are some of the tweets about Rihanna that are trending on Twitter: "Rihanna promoting Fenty Beauty during the Super Bowl halftime show is everything!" "Rihanna's baby bump is so cute!" "Rihanna is an inspiration to us all." "Rihanna is...

PHILOSOPHY AND GOALS OF EDUCATION IN NIGERIA

1. A nation’s policy on education is government’s way of realizing that part of the national goals which can achieve, using education as a tool. No policy on education, however, can be formulated without first identifying the overall philosophy and goals of the nation. 2. The overall philosophy of Nigeria is to: (a) live in unity and harmony as one indivisible, indissoluble, democratic and sovereign nation founded on the principal of freedom, equally and justice; Promote inter-African solidarity and world peace through understanding. 3 The five main national goals of Nigeria, which have been endorsed as the necessary foundation for the National Policy on education, are the building of;- (a) a free and, democratic society; (b) a just egalitarian society; (c) a united, strong and self-reliant nations; (d) a great and dynamic economy; (e) a land full of bright opportunities for all citizens. 4. In Nigeria’s philosophy of Education, we believe that:- education is an instrument for natio...